The Story Behind PressPausePlay: An Interview with the Directors David Dworsky and Victor Köhler
Probably you know that I'm organizing the screening of the documentary PressPausePlay. To give you a better idea of the movie and the story behind the documentary, I interviewd the filmmakers David Dworsky and Victor Köhler.
Please don't forget to book your spot for the 18th January for the screening on Gidsy.com. All remaining profits are going to be donated to the PressPausePlay project. I hope to see you all!
How did you come up with the idea to do a documentary about a industry in the middle of a shakedown?
We felt there was a lot of talk about the impact of piracy and lost business models. In our work we were seeing examples of the more interesting impact that technology has had on creativity and art. So we decided we wanted to tell that part of the story.
What was the most inspiring or thought provoking moment you experienced while shooting the movie?
Well, first of all we learned that music industry is much more mature than the film industry is. You would think that the film industry would learn from the music industry's mistakes. But that's not really the case. The whole process had moments of inspiration so it's hard to pick just one.
You give the movie away for free and also sell it on iTunes and Amazon etc. How does this work for you? What was your motivation to offer the movie also for free?
We decided from the start that we wanted the film to be seen by as many people as possible, in whatever way they wanted. This included being able to watch it online, download it. We do projects like this to experiment and try new stuff, not to get rich. So giving it away for free was a pretty easy choice to make. It has been good overall as it means more people are able to see the film. If we would have wanted to become rich from selling the film I think we would have gone another way for distribution.
What are you up to next?
We are Creative Directors at House of Radon which keeps us busy. Last year we developed the interactive version of PressPausePlay as a fun way to share all of the extra interviews we had. The app is easy to update and contains links to relevant online content relating to the people in the film. It is available as a free download on our website www.presspauseplay.com.